Course Overview. The account management framework we teach covers three key stages of account management: data gathering, strategy sessions and execution. The Association for Key Account Management (AKAM) is a not-for-profit organisation aiming to increase informed appreciation and recognition of KAM, while raising standards of performance, through: Professionalising KAM by establishing recognised qualifications for Key Account Managers, and certifying aligned development programmes. Key Account Planning & Management require strategic thinking. If these areas are well maintained, your team will be able to dig deeper into existing key accounts and maximize the revenue potential thatâs there. Once you have determined which accounts you should focus on, you should prioritize them based on potential profit and aligned interests. You can look at this link Global Certificate in Account Management This is from Miller Hieman , famous for their work on Strategic Selling. 1-Day Key Account Management Training Course. If yes you should take this course. Use the matrix below to determine the type of key account management that will fit each client. Who this course is for: Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program; Show more Show less. At least once a year we need to look beyond dollar numbers, relationships and activities to think about our Key Accounts process.A good deal of frameworks are mentioned in the book âKey Account Management-The definitive guideâ by Malcom McDonald & Diana Woodburn.â At the end of the day, strategic account management should be all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue. AWS Certification Microsoft Certification AWS Certified Solutions Architect ... Do you need a key account manager in your company? Step 2: Gain Experience. An internship can give you account manager training similar to what new hires receive at a place of work. The one day Key Account Management training will give the right inputs to identify, nurture, grow and maintain profitability within the selected key accounts. Account management training teaches organizations how to use this sales methodology to build actionable sales account management plans that ensure success for both sellers and their customers. 2. Leadership Skills: A strategic account manager is a bridge between the sales team, a team of account managers and customer team. This course is designed to provide Account Managers with the skills, behaviours and techniques to maximise the profitability from the accounts that they manage during these COVID-19 times and beyond.. Our Account Management Training Course looks at how to build long term relationships so your existing clients will stay with you â¦ Key Account Management Strategy Analysis. Key Account Management Training is a group that draws on the knowledge, expertise and skills of a range of senior practitioners, consultants and academics. Key Account Manager training is an advanced level sales course that helps sales professionals maximize revenue potential by taking a more strategic approach to account management. Provides a useful understanding of engagement methods with buyer / buyers within an organisation. He has to lead from the front, take risks and create a â¦ Key account management is a strategic business approach with the objective of ensuring long-term and sustainable business development through profitable partnerships with strategically important customers Key account management is not an isolated business process . Training and skills in strategic account management; Key Skills of a Strategic account manager 1. Key account strategies matrix (Click on image to modify online) 3. It is an intégrative élément of the business strategy . Prioritize your key accounts.